Leveraging LinkedIn to Build Referrals-Leveraging LinkedIn to Build Referrals Recording

Video Transcription

Video Summary

In this presentation, the speaker discusses leveraging LinkedIn as a valuable networking tool for members of the American Academy of Dental Sleep Medicine (AADSM). The goal is to enhance referral networks for dental practices specializing in oral appliance therapy for conditions such as sleep apnea. The speaker emphasizes the importance of optimizing LinkedIn profiles to communicate qualifications and credibility. Additionally, strategies to engage with the professional network through thought leadership, such as sharing educational content and patient success stories, are highlighted. Practical steps for finding and connecting with physicians in the area are shared, encouraging personalized messages to initiate relationships. The presentation also includes tips for transitioning from online connections to in-person meetings and referrals, like hosting open houses or direct meetings with physicians. Throughout, the speaker stresses the opportunities LinkedIn offers to build trust, enhance professional interactions, and ultimately support dental sleep practices. The session concludes with a Q&A, where various questions about using LinkedIn effectively for referrals are addressed.

Keywords

LinkedIn networking

AADSM

oral appliance therapy

sleep apnea

profile optimization

thought leadership

referral networks

professional interactions