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Overview
This lecture explores effective strategies for leveraging LinkedIn to generate valuable referrals and expand your professional network. Learn how to optimize your profile, engage with key connections, and use LinkedIn's features to foster trust and drive word-of-mouth business growth.
Objectives
At the conclusion of this lecture, participants will be able to:
- Understand how to optimize your LinkedIn profile to attract potential referrers and build credibility.
- Learn key strategies to engage with your network and encourage organic referrals through LinkedIn interactions.
Target Audience
Dentists screening or treating patients with sleep-related breathing disorders.
Speaker Bio
Bridget Saroff is a seasoned marketing and communications professional with over a decade of experience spanning healthcare, biotech, life sciences, and health tech. Bridget began her career in social media and has since evolved into a full-stack marketer, leading creative teams, managing digital advertising strategies, overseeing website development projects, and producing TV-ready video content.
In her current role as Account Director at KNB Communications, Bridget leads national marketing and PR efforts for the American Academy of Dental Sleep Medicine (AADSM), including the award-winning campaign “Find a Qualified Dentist. Find a Better Night’s Sleep.
Bridget's passion lies in crafting compelling narratives that drive meaningful engagement and results. Her diverse background and strategic insight make her a valuable resource for professionals looking to enhance their presence and impact in the healthcare space.
Conflict of Interest Disclosure
Bridget has no potential conflicts of interest to disclose.
Additional Information
Content for this lecture was last reviewed and approved by the AADSM Director of Education, Dr. Trish Braga, on June 12, 2025. Dr. Braga does not has any relevant financial interest/other relationships to disclose.
Original record date: June 12, 2025
Expiration date: None*
*Course content is reviewed every 3 years to ensure it is current and accurate. Should it be determined that course content is no longer current or accurate, content will expire. The AADSM will communicate that information to all registered attendees and course access will be removed.
This educational offering was funded exclusively by the AADSM. For questions regarding the content of this program or for technical assistance, contact the AADSM at info@aadsm.org or 630-686-9875.
Continuing Education
The American Academy of Dental Sleep Medicine is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at www.ADA.org/cerp. The American Academy of Dental Sleep Medicine designates this activity for 0.75 continuing education credit(s).