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Part 2: Disruptive Innovation in DSM
Part 2: Disruptive Innovation in DSM
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Video Transcription
Video Summary
The speaker discusses the concept of disruptive innovation, using the example of Kia competing against larger car manufacturers like Toyota. They explain that disruptive innovation occurs when a smaller company offers products or services to an ignored market segment and gradually moves upstream to compete with larger, dominant businesses. The speaker then applies this concept to the healthcare industry, specifically in dental sleep medicine. They highlight various areas in healthcare that have experienced disruption, such as the use of CAD CAM devices, CBCT machines, and HSTs for diagnoses. They also mention factors like competitive bidding, electronic signatures, wearables, and value-based payments transforming the market. The speaker emphasizes that disruption in healthcare is driven by a value proposition based on cost, quality, and access, and involves various stakeholders, including patients, payers, employers, and providers. They discuss the challenges and considerations of adopting disruptive innovations, and conclude that those with the highest quality and lowest cost are most likely to succeed in gaining access to the market. No specific credits were mentioned in the video transcript.
Keywords
disruptive innovation
healthcare industry
CAD CAM devices
value-based payments
market access
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