Leveraging LinkedIn to Build Referrals-Leveraging LinkedIn to Build Referrals Slides

Leveraging LinkedIn to Build Referrals Slides

Pdf Summary

The 2025 American Academy of Dental Sleep Medicine (AADSM) webinar is designed to help members effectively use LinkedIn to build referrals with physicians. Hosted by Bridget Saroff, an Account Director at KNB Communications, the session emphasizes LinkedIn as a powerful networking platform crucial for dental sleep medicine professionals seeking to establish meaningful referral relationships with physicians.<br /><br />Key objectives include optimizing LinkedIn profiles to enhance credibility, engage networks, and drive business growth through organic referrals. Attendees will learn the importance of presenting a professional profile complete with a clear photo, a compelling headline, detailed work experience, and proper credentials to attract potential referrers.<br /><br />Additionally, the webinar teaches attendees strategies to become thought leaders in dental sleep medicine by sharing insightful, educational content regularly on LinkedIn. This enhances credibility and keeps practitioners top-of-mind for referrals. Suggestions include sharing AADSM content and posting patient success stories while ensuring HIPAA compliance.<br /><br />The session also offers guidance on connecting with physicians, detailing how to leverage LinkedIn's search and filter functions to find local physicians and how personalized messages can lead to successful networking and referrals. Tips are provided for building strong, trusted referral relationships by offering clear information about oral appliance therapy (OAT) and encouraging collaboration.<br /><br />Finally, the webinar discusses how to expand your referral network beyond initial connections by seeking introductions from existing contacts. This approach creates a sustainable referral network that can significantly benefit one's practice in dental sleep medicine over the long term. Overall, the webinar focuses on practical, actionable strategies to empower AADSM members in networking and growing their professional practice via LinkedIn.

Keywords

AADSM

dental sleep medicine

referrals

networking

Bridget Saroff

professional profiles

thought leadership

oral appliance therapy

HIPAA compliance